Tension on recruitment, how to seduce candidates in the field of services?

Written on February 22, 2024.

The job market is under pressure, and service companies are struggling to recruit the talent they need. Faced with this shortage of candidates, it has become crucial to stand out from the crowd and offer an optimal candidate experience to attract and retain the best profiles. In this article, we'll look at the issues facing service companies and the pressure on recruitment, as well as giving you the keys to attracting candidates.

Understanding candidates' expectations in the service sector

Today's candidates are more demanding than ever. They are looking for employers who share their values and offer a stimulating work environment. Corporate culture, benefits and growth opportunities are all criteria taken into account when choosing an employer.

Basic needs

Above all, candidates are looking for an attractive salary and benefits package, job stability and career development prospects.

Deepest aspirations

Beyond the material aspects, today's candidates aspire to work for a company with meaning and a mission that inspires them. They are also looking for a positive corporate culture and work/life balance.

Stand out from the competition

Enhancing your employer image: It's essential to build a strong employer brand and communicate transparently about your company's values and strengths. In service companies, testimonials from your employees are also a valuable asset in alleviating recruitment tensions.
Offer an optimal candidate experience: The recruitment process must be smooth and transparent. The offer must be attractive and personalized. Candidates must be regularly informed of the progress of their application.

Barriers to recruitment in service companies

Barriers to recruitment in service companies can vary depending on a number of factors, including economic, structural and social factors. Here are just a few of the common obstacles to recruitment in this sector:

Increased competition on the job market : Competition to attract and retain the best talent is intense. Companies are finding it difficult to recruit because of the high demand for specific skills. The scarcity of qualified candidates can also become an obstacle. In fact, this is the factor most cited by companies, with 32% of respondents to the Insee survey.
Lack of skills : It can be difficult to find candidates with the technical or specialist skills needed to fill specific positions.
Budgetary restrictions : Companies may be subject to strict budgetary constraints. Their ability to hire new employees will therefore be limited. The costs associated with recruiting, training and integrating new employees are also obstacles.
Working conditions: Atypical working hours, physical constraints, repetitive or stressful work put some candidates off. Remuneration and benefits are also obstacles, especially if companies are unable to offer attractive conditions compared to the competition.
High qualification and experience requirements : Some companies may have high qualification and experience requirements for available positions. This can restrict the pool of potential candidates.
Corporate culture and employer reputation : It can be difficult to attract talent if the company's culture or reputation is not good.
Inefficient recruitment process : Slow or inefficient recruitment processes can discourage qualified candidates. This can lead to delays in recruitment.

By addressing these potential bottlenecks and implementing effective recruitment strategies, service companies can improve their ability to attract and retain the best talent on the job market. We give you the keys to overcoming recruitment tensions.

Take concrete action: Our advice

Adapt your job offers: Use catchy titles and clear descriptions. To highlight your company's strengths. Be sure to use inclusive language and adapt the content of your offers to different candidate profiles.
Diversify your recruitment channels: Don't limit yourself to traditional job boards. Explore professional social networks, cooptation and recruitment events to reach a wide audience of candidates.
A smooth, intuitive application process: provide your candidates with simplified application forms. For example, with adapted tests and interviews.
Offer competitive advantages: Offer competitive advantages to attract qualified candidates. This includes competitive salaries, advantageous health and pension plans, flexible working hours, bonuses. As well as training and career advancement opportunities. In addition, initiatives such as team-building events and social activities help to retain employees.
Develop partnerships with schools and training organizations: Promote the professional integration of young graduates through partnerships or job dating in certain schools, as well as at specialized trade fairs.
Careful welcome and integration of new employees: Personalized onboarding and effective support during the first few months with the company are essential for retaining new employees.
Offer innovative work tools: By offering innovative work tools, companies can not only attract the attention of qualified candidates. But also enhance the overall employee experience. Not only can they enhance their attractiveness as employers, they can also increase operational efficiency, foster employee engagement and remain competitive in the marketplace.

How SENEF, a software publisher, helps service companies recruit to counter recruitment tensions

"I was delighted and proud to be able to offer my teams an effective, easy-to-understand business tool, which is an element that facilitates the recruitment of graduate HR profiles."

Rabia Dabeiche, Managing Director of SRNett

SENEF, a software publisher specialized in service companies , offers innovative solutions to optimize the recruitment process and attract the best candidates.

SENEF is a response to recruitment pressures in service companies:

Automate time-consuming tasks

Through its solutions, SENEF offers to centralize job applications. Our solution enables you not only to respond to applications, but also to make contact with applicants. It also enables you to share documents with colleagues and candidates, and track the progress of the recruitment process. The main aim is to facilitate exchanges and the overall management of applications. The result is a smoother, more efficient experience for recruiters and candidates alike.

Creation of an HR portal

Depending on each customer's requirements, SENEF can create a dedicated space for candidates to apply online, consult job offers and track their applications.

Set up an optimized, winning management system for employees

By reducing staff turnover, we reduce the need for recruitment. Our primary objective is to cultivate your employees' loyalty by listening to them attentively.

The solutions developed by SENEF enable employers to assign their employees to different sites. Depending on needs and fluctuations in activity, for example. This approach has immediate benefits for employers. It enables them to manage staff absences or leave efficiently.

By benefiting from this flexibility, employees can count on greater regularity in their employment. This guarantees a greater number of paid hours. What's more, this approach offers the security of working close to, or even a short distance from, their usual place of work.

Planning for schedule optimization

SENEF's ERP solutions enable you to manage your entire service business. From sales and HR management to planning, invoicing, purchasing and quality management.

Our solutions enable you to boost productivity and sales. You'll be able to offer your employees a wide range of benefits (free birthday parties, gift vouchers, activities to maintain ties and promote your employer brand...).

Our mobile applications: Mobisap and Mobiclean

Our mobile applications, Mobisap and Mobiclean, are the culmination of SENEF's expertise. Carefully designed, they embody our commitment to providing employees with an essential tool to facilitate information feedback. But also for note-taking, thus strengthening links within teams. These applications have been designed to support professionals in the service sector. To offer valuable assistance in the often exhausting tasks of their daily lives.

New tools to offer new positions

Qualimobi is our quality control application created by SENEF. Qualimobi plays a special role. This tablet application enables quality control of sites and interventions.

Companies now have the opportunity to expand their workforce by recruiting new talent. By integrating these new applications, they strengthen their ability to meet the demands of quality control and efficiency. By adopting our solutions, companies position themselves to attract and integrate new talent. Talent will be ready to contribute to success and growth.

SENEF offers service companies a complete, high-performance solution. We'll help you meet your recruitment challenges and ensure you find the talent you need.

Contact SENEF for a personalized demonstration of our solutions.